This week, UFC struck a ground breaking collaboration with PRIME, a sports drink conceived by social media sensations Logan Paul and KSI. But what does the Prime deal offer and what does this beverage have to offer that others don’t? And what does this deal mean for the future presentation of the world’s premier mixed martial arts promotion? In a multi-year partnership, Prime has been named as the new “official global sports drink of UFC” and will continue Logan Paul and KSI’s global disruption of the beverage retail industry. The…
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February 02, 2023 at 05:27AM
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